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Specs Howard Blog

5 of the Most Impressive Logos that May Surprise You

Posted on Mon, Dec 8, 2014

There isn't a day that goes by where we are not surrounded by the logos of the companies that make America tick. Here are five popular and extremely well-thought out logos that may take you by surprise.

1) FedEx


VIA: FedEx

This is a logo that everybody recognizes, but did you know that this logo brilliantly uses negative space to drive the point of what they're all about. Take a look at the white space between the "e" and "x". That space creates a white arrow pointing forward symbolizing the company continuing to move the country forward by being our connection to each other that we can rely on.

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Topics: Branding, Logo Design, Graphic Design

How Does Color and Shape Affect Your Design?

Posted on Wed, Dec 3, 2014

Choosing the right colors and shapes is an essential part to reaching the right audience with the right emotions as a graphic designer. People often feel certain emotions when seeing certain shapes and colors and as a designer you will need to be able to use them correctly. 

Here is a quick breakdown of how colors are used in different logos: 


  • Red: Creates excitement, hunger and increases heart rate. It represents 300px-KFC_logo.svglCnn.svgove, passion, and danger. Red is used by many food companies and news outlets.


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Topics: Logo Design, Graphic Design, Color, Shape

Specs Howard's 10 Ways to Spot a Graphic Designer

Posted on Fri, Feb 8, 2013

Specs Howard School of Media Arts "10 Ways To Spot A Graphic Designer"

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Topics: Social Media Marketing, how to, Logo Design, Skills, top 10, graphic design apps, graphic design workshop, Specs Howard, Graphic Design, graphic design industry

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