Specs Howard Blog

What is Native ISO?

Posted on Fri, Mar 3, 2017


Read More

Topics: Digital Media Arts, Digital Media, camera techniques, native iso, ISO, industry tips, video production

Tip for Achieving the Cinematic Film Look on a DSLR

Posted on Fri, Feb 3, 2017


Read More

Topics: dslr, Digital Media Arts, Film, Lighting, videography, cinematography, color grading, tips, composition, white balance, dynamic range, shutter speed, ISO

And The Winner Is....

Posted on Tue, Oct 25, 2016


On October 20th, filmmakers from around Detroit gathered at a viewing party for WDIV Local 4's Film Challenge Detroit. With over 100 entries, the field was narrowed down to just 10 finalists. Each contestant was hoping to win the grand prize, a trip for four to the Sundance Film Festival and $1,000.


Read More

Topics: Detroit, Digital Media Arts, Digital Media, Film, film festival, movies, sundance film festival, detroit film, film challenge detroit, channel 4, local 4

How Lighting Affects Mood

Posted on Mon, Oct 17, 2016

Many different techniques and tricks have been used over the years to strike up a certain mood or emotional reaction from an audience. One of the biggest, and probably most important factors, is lighting. Good lighting is normally achieved by paying close attention to the basic concepts of direction, intensity, color, and contrast. All these different things play a huge part in giving one's project a certain feel. Here are a few ways lighting is used to influence the mood of a scene.

Read More

Topics: Digital Media Arts, Digital Media, Film, Color, Lighting, Lighting Techniques, dma, intensity, mood, direction

3 Tips for Creative Videography

Posted on Mon, Sep 12, 2016

Have you ever watched a film and wondered, "How did they do that?" Well, while many filmmakers have their secret tricks that have yet to be explained, we can at least shed some light on a few other good techniques. Here we've compiled a list explaining three useful artistic videography tips to help spice up your next production.

Read More

Topics: digital media industry, dslr, Digital Media Arts, Digital Media, videography, vertigo, speed ramping, camera techniques, dolly zoom, lens wacking, dolly technique

So, Which Camera Should I Buy?

Posted on Tue, Jun 7, 2016


The surge in popularity of using DSLR and mirrorless cameras to shoot video means there are hundreds of affordable quality cameras on the market. How is someone just starting out in video production supposed to sort through it all and decide what camera to buy? We’ve got your back! Take a look at this breakdown of the most important features in choosing a DSLR or mirrorless video camera.

Read More

Topics: BMA, dslr, Digital Media Arts, Film, Freelance, dma, sensor, 4k, camera, lens

6 Trends in the Evolution of Digital Video and Web Design

Posted on Tue, Jun 16, 2015


Today's computer based technology is quickly evolving each and every year. The ways we shop, read news stories, watch television, and communicate with one another has changed in big ways in just a small amount of time. As people who work in and love the media industry, we need to keep up with the developing trends or be left behind. Some are being used in full force right now and others are just starting to be put into practice.

Read More

Topics: Digital Media Arts, Media Events, Graphic Design

Freestyle Friday : The Wedding Video Playbook

Posted on Thu, Mar 19, 2015

Join us for our next DMA Freestyle Friday!



Read More

Topics: Digital Media Arts, Freestyle Friday, Wedding videography

How to make custom fonts with Photoshop and Illustrator

Posted on Wed, Mar 11, 2015


We’ve had some good times with Adobe Photoshop and Illustrator tutorials for the holidays. You can check them out here and here. Now, we've found some font tutorials that you can use all year long. Let us know which ones you’ve tried. Share, post, or tweet images using #SpecsHoward 


      image via adobe.com 


Read More

Topics: Digital Media Arts, Illustrator, Photoshop, typography, Graphic Arts

Specs Howard's Top 15 Media Memes

Posted on Fri, Feb 20, 2015

We know you all loved our last blog with humorous graphic design memes, we had to do another one! This time we have gathered some that our Digital Media Arts and Broadcast Media Arts students and grads will relate to. 



Photo via: Pinterest.com

Sounds about right to us. 


Read More

Topics: BMA, Digital Media Arts, Broadcast Media Arts, Memes, Humor

Request More Information

Follow Us

Click here for Consumer Information